Meeting business goals by adding functionality, a promotional site, and easy sign-ups to an existing project.
Additionally, we provided a tiered signup that facilitates account creation for potential customers.
After working with the Inspire team at Arup to formalise the specifications for the tiered signup system, we implemented a SAML backend for the authentication framework. This facilitated signups, by allowing Arup staff log-in seamlessly from their internal systems to the Arup Inspire portal, through the existing SSO.
A new public-facing site to advertise the product to potential users, which clearly presented the information about the available signup tiers, with CTAs to the signup forms.
A limited view of the content for free tier users, who’d only be able to access a small section of the insights, encouraging them to upgrade to get the full experience.